WIFT-T announces Madison Falle as the recipient of the 2017 CBC Business of Broadcasting Mentorship

TORONTO, November 9, 2017—Women in Film & Television – Toronto (WIFT-T) is pleased to announce Madison Falle as the recipient of the 2017 CBC Business of Broadcasting Mentorship. The comprehensive five-day mentorship provides insights into production, branding, acquisition, strategy, research and scheduling, from a broadcaster perspective.

Through comprehensive one-on-one sessions with expert staff, Madison will learn how CBC operates behind-the-scenes, what motivates decisions behind programming, and understand how various departments interconnect by using a CBC show as a case study.

“CBC is pleased to welcome Madison as this year’s Business of Broadcasting Mentorship recipient,” said Michelle Daly, Senior Director, Comedy, CBC. “Madison’s well-rounded experience and industry knowledge ensure that she will have a rich and exciting week at the CBC. We look forward to opening our doors to her in the new year and know she will benefit greatly from the experience. “

“I look forward to having the unique opportunity to learn from industry leaders at the CBC while observing the broadcaster’s day-to-day operations,” said Madison. “It’s important to have such initiatives for female professionals in the media industry and gaining this insider’s perspective will undoubtedly enhance the quality of my work in the future.”

Madison Falle is the Development Coordinator at Gearshift Films, where she develops and pitches scripted content in collaboration with other Canadian producers, writers, and showrunners. Before taking this role, Madison worked in Business Affairs on television shows such as Hockey Wives, NHL Revealed, and Workin’ Moms. Madison is passionate about creating female-empowered content for television. She has successfully developed and produced her own 5-episode series with Bell TV1 called Start Up Swap. Previously, she assisted in production on Orphan Black, and interned in 2013 at Women in Film & Television (WIFT-T), and at Universal Pictures Canada. Madison is an alumna of the Ryerson University School of Image Arts, and is a two-time winner of the Norman Jewison Award for a student demonstrating the strongest ability as a Producer.


Women in Film & Television – Toronto (WIFT-T) is a member-based organization of women and men working in screen-based media that supports the development and advancement of women in the industry. Membership in WIFT- T enables women to be capable, confident, connected and successful in their careers.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective. In 2017, CBC/Radio-Canada will be at the heart of the celebrations and conversations with special 2017-themed multiplatform programming and events across Canada.



'Access, Experience & Knowledge'
"The WIFT CBC Business of Broadcasting Mentorship is simply an unparalleled opportunity offered within the Canadian film and television industry. The access, experience, and knowledge the CBC has imparted to me are astounding…a once in a lifetime experience that I will carry with me for the rest of my career." - Jensenne Roculan, 2015 CBC Business of Broadcasting Mentorship Recipient