Pitch Workshop

Get practical tips and insights on pitching from the Decision Maker’s POV.

  • Develop a clear, concise, and captivating synopsis of your project.
  • Develop a log line, the "intriguing question", and the "true north" of your project.
  • Learn how to vocalize your "ask" and navigate potential questions that may test your pitch.
  • Learn the Formal Pitch Road Map — what to expect and how to navigate a formal pitch.

Coming June 2021

Pitch It! Workshop

Workshop participants will take a deeper dive into pitch development. Get practical and "hands on" learning, and prepare a strong pitch for investors and other stakeholders. Key topics include: distinguishing types of pitches, major attributes of a good pitch, being clear and effective in your delivery, and recognizing and avoiding potential pitfalls.

Questions? Contact Laurie Januska, Director of Programming at ljanuska@wift.com.

From 2020:

The masterclass will cover an overview of the basic elements of pitching:

  • What is a pitch,
  • What are the different types of pitches,
  • Anticipating questions that will test your pitch, and,
  • Three main attributes of a good pitch and how to attain them.

The session will end with a Q&A segment, as well as an exercise in creating an elevator pitch.

Upon completion of this session, participants will:

  1. Understand the basic elements of a good pitch and incorporate them into their specific project scenario;
  2. Anticipate roadblocks that might impact on their pitch delivery;
  3. Understand how to navigate those roadblocks towards a successful pitch.
Date & Location


The workshop will focus on:

  • developing and practicing the key components of an effective pitch, and,
  • editing the pitch to be concise and impactful.

These sessions will include five group exercises and end with a Q&A segment. You will also receive one-on-one feedback from Kevin Wright.

By the end of this workshop, you should be able to:

  1. Identify the key attributes of an effective pitch and how to achieve them;
  2. Anticipate and respond to a Decision Maker's questions and concerns in a strategic manner;
  3. Craft the core elements of your pitch, including the Intriguing Question, the Logline, and the "True North" (theme/thesis); and,
  4. Know what to expect in a formal pitch and how to navigate potential challenges.
Dates & Location



(** a space in the Workshop guarantees a space in the Masterclass as well)

Registration fee: $20 +HST | APPLY by February 28, 2020 | 11:59 PM

Workshop fee*: $425 + HST (WIFT Toronto Members: $350 +HST)

*Note: only those accepted into this program will be required to pay the Workshop fee, above.


The Bursary deadline has passed.


All sessions in this workshop will be led by Kevin Wright (Principal, The Optimal Pitch).

Kevin Wright is a dynamic speaker with thirty years’ experience in screen-based media. He has commissioned over sixty television series and heard thousands of pitches. His workshop helps people convey their ideas in a concise and persuasive manner by providing tips and secrets from the Decision Maker’s Perspective.

Kevin worked previously as senior vice-president, programming at Astral Television Networks where he was responsible for the acquisition and commissioning of content for HBO Canada, The Movie Network, TMN Encore, Family Channel, Disney Junior Canada and Disney XD Canada.

Kevin joined Astral in 1995 as vice-president, programming for Family Channel. He simultaneously served as vice-president, programming for Teletoon where he participated in the licensing and launch of the network. Prior to Astral, Kevin held positions at YTV Canada, Paragon International and Telefilm Canada.

Kevin graduated from McGill University with a B.A. in Psychology and holds a B.A.A. in Motion Picture Production from Ryerson.


Kevin led the Effective Pitching module of our Ontario Creates IDM Fund: Futures program (2019). Here's what some of our participants had to say:

“Kevin brought great clarity to how succinct the pitch really needs to be for all other departments within your production.”

“Kevin’s experience and perspective about what works as a pitch and what doesn’t was invaluable because it comes from years of experience. He was also very good at looking through the project and finding the essential element in the show and offering suggestions for one liners and elements that would make the show more effective.”

“[Effective Pitching] allowed us to explore our own project more and discover the “true north” of the project. Very helpful!”
Have questions?
Have questions?