Creating a Business Plan
A well-developed business plan is essential for any project to be effectively executed. In this session, participants will review successful business plans through case studies and examples, as well as workshop their own business plans through group exercises and discussion. Emphasis will be given to the criteria required in the Ontario Creates IDM applications.
Instructor: Jennifer McIlroy, Professor, SCMAD Lead, Entrepreneurship, Innovation and Communications, Coordinator, STORYWORKS, Coordinator, ACCEL, Centennial College, School of Communications, Media, Arts & Design
It’s not enough to be creative – it’s business. In this session, participants will get an overview of business and operational fundamentals (finance, business affairs, and human resources) and gain an understanding of how these elements work in tandem to support a company’s business and strategic plans.
Instructor: Karen Thompson, Senior Specialist, Business & Legal Affairs, Bell Media
Budgeting & Financial Considerations
Being able to clearly and concisely define the financial aspects of your project is paramount to showing responsibility for your project’s success. In this session, participants will get an overview of the budgeting and financial variables to be considered when further developing their project. Emphasis will be given to working within the framework of the Ontario Creates templates.
Instructor: Sasha Boersma (Co-Founder/Producer at Sticky Brain Studios Inc. and Possible Futures Studios Inc.)
Creating a Marketing Plan
Having a plan for marketing is not just about getting eyeballs to your project. It is also about understanding and showcasing how your project is in a unique position to satisfy your target audience and generate revenue. In this session, participants will review successful marketing plans through case studies and examples, as well as workshop their own marketing plans through group exercises and discussion. Emphasis will be given to the criteria required in the Ontario Creates funding applications.
Instructor: Deborah Day, CEO & Chief Strategist, Innovate By Day
Effective Pitching in the Digital Space
You know your story – now tell it and sell it! In this session, participants will learn the proper ways to “pitch” an IDM project for investors, channel partners and funding agencies. Using their own projects as examples as well as employing case studies, participants will see what makes a digital pitch different.
Instructor: Kevin Wright (Principal, The Optimal Pitch)