Media Leadership Program

The c-suite awaits you! The Media Leadership Program is a proven and successful 96-hour professional development intensive designed to enhance your strategic leadership skills.

  • Exclusive access to industry leaders and Schulich Faculty
  • Certificate from Schulich School of Business, York University, upon completion
  • Participants from a cross-section of the industry
  • Peer-learning and networking

The Media Leadership Program offers a unique immersive learning experience that combines business school teaching from Schulich MBA faculty with best practices from high-level industry executives. Schulich School of Business is consistently ranked as one of the top business schools in the world.

Program activities include individual assessments and team exercises. Past industry professionals who have contributed to the MLP curriculum have included CEO's and top executives from CBC, Bell Media, Shaw Media, Corus, Blue Ant, National Film Board, and major production companies.

The MLP is a biennial program. Participants from all sectors of the screen-based industry are encouraged to apply. Successful participants will receive a Certificate of Completion from the Schulich School of Business. Receipt of the certificate is determined by attendance and participation.

Coming January 2022.

2020 Program Dates

All sessions will take place on Fridays and Saturdays from 9:00 AM to 5:00 PM at the Schulich Executive Education Centre, York University (4700 Keele St., North York, ON).

  • January 24 & 25
  • February 7 & 8
  • March 6 & 7
  • April 3 & 4
  • May 8 & 9
  • June 5 & 6

The Media Leadership Program is recommended for screen-based professionals with a minimum of ten years of management or entrepreneurial experience in the media industry, with a desire to develop their leadership skills. The ideal candidate will have a proven track record of accomplishments and demonstrated work progression. 

Participants intending to complete the certificate must have no more than two absences in the entire program (Must complete 10 classes). Attendance is taken at each class.


Candidates must meet the following criteria in order to be eligible for consideration:

  • ‍Canadian Citizen, Permanent Resident or Landed Immigrant
  • Screen-based professional with a minimum of ten years management/entrepreneurial experience
  • Successful candidates must be prepared to participate in ongoing evaluations and will be requested to provide a testimonial on completion of the program

This program is open to WIFT Toronto members and non-members; all are welcome to apply—regardless of gender—providing they meet overall eligibility.


WIFT Toronto Members: $3,500 (+ HST)

Non-Members: $4,700 (+ HST)

*Fee includes full program and lunches.

**For the 2020 program, two partial bursaries will be offered via the Foundation for WIFT Toronto.

2020 sessions, facullty and guest speakers to be confirmed.

  • Breaking the Ice: Working together to become leaders, Trina McQueen, O.C. | Bell Media Professor, MBA Program in Arts & Media Administration, Schulich School of Business
  • How to Put Your Career in the Spotlight, Glain Roberts-McCabe | Founder & President, The Roundtable
  • Communications, Diana Kawarsky, MA, CCP | President, The Soft Skills Group Inc.
  • Organizational Behaviour, Mark Federman, PhD
  • Strategic Leadership & Critical Thinking, Alan Kennedy, B.A. LLB. FCMC | Partner, Gibson Kennedy & Company
  • Leadership & Innovation, Lee-Anne McAlear | Co-Director, Centre of Excellence in Innovation Management (SEEC) Schulich School of Business, York University
  • Finance & Accounting, Beppino Pasquali, CPA, CA | Lecturer, Schulich Executive Education Centre (SEEC), Schulich School of Business, York University
  • Financial Management for Media Companies, Anne Loi | Chief Commercial Officer, Wildbrain (formerly DHX Media)
  • Marketing Concepts & Practices, Alan C. Middleton, BSc (London, UK), MBA & PhD (York University)
  • Industry Forward Day, Douglas (Doug) Barrett, Bell Media Adjunct Professor of Media Management, Schulich School of Business; Peter S. Grant, Counsel, McCarthy Tétrault LLP; and Trina McQueen, O.C., Bell Media Professor, MBA Program in Arts & Media Administration, Schulich School of Business
“It was a fantastic experience. The Media Leadership Program provided a comprehensive framework to better understand and navigate the challenges of our rapidly changing industry on both a micro and macro level. More importantly, I met an incredible group of inspiring woman from across our sector who I can draw upon for support and advice. ”
— Kathleen Meek, manager, original content, drama & factual, Corus Entertainment; MLP 2016
Application period is now closed.
Application period is now closed.