Watch the video of our 2021 CMMA Info Session here.
Program Sessions run on Fridays and Saturdays from 9:30am - 4:30pm.
SESSION 1: FINDING YOUR MANAGEMENT STYLE
The foundation to successful management is having the ability to navigate various professional relationships with strong interpersonal skills. From direct reports to supervisors, from clients to stakeholders, these are just some of the key people involved with any given management initiative.
Understanding and applying the essential leadership and soft skills are critical for positive management impact. In this session, you will learn how to develop a management style that works effectively with different people and situations. Topics to be discussed include: emotional intelligence, situational leadership, conflict, and negotiation, along with other vital aspects. Development tools such as Myers- Briggs Type Indicator and Thomas-Kilmann Conflict Mode Instrument will also be explored and integrated.
SESSION 2: THE BIG PICTURE
Strategy is about success. The strategic planning process can provide a forum in which views are exchanged and consensus developed. Once formulated, the implementation of strategy through goals, commitments and performance targets that are monitored over the strategic planning period also provides a mechanism to ensure that the organization moves forward in a consistent direction. This session focuses on how the “big picture” presented by factors both remote to a particular industry and within an industry influences how an organization creates strategies for continued success and survival. Participants will be required to seek out these factors and to provide observations to support their importance to strategy development within the context of the media industry. Key principles such as external drivers, industry forces, competitive positioning, the resource-based view of the organization and scenario planning will be introduced and applied.
SESSION 3: ORGANIZATIONAL BEHAVIOUR
Organizational Behaviour is a field of study that investigates 3 interdependent systems: the individual (micro-level of analysis); the group/interpersonal relationships in organizations (meso-level of analysis); the organization and its environment (macro-level of analysis) so as to understand, explain, predict and influence human behavior. It covers an extensive range of topics:
- at the micro level – personality, values, perception, attitudes, emotions, motivation, decision-making, creativity & stress
- at the meso level – team dynamics, communication, power, leadership, negotiation, conflict & decision-making
- at the macro level – organizational structure, culture and change
Human Resources Management is a field of study that aims to improve the productive contribution of individuals and teams while trying to simultaneously attain organizational, societal and individual goals.
SESSION 4: TALK THE TALK
This session will focus on advanced communication techniques with a senior level focus. Participants explore interpersonal, oral, and written communication techniques, helpful for a variety of management situations. Best practices, in addition to case studies and practical tips, are interwoven into the session to reinforce the hands-on content.
SESSION 5: MARKETING
Use key marketing insights to attract, engage, and inspire your potential customers. In this session, we will explore the power of positioning and talk about promotional engagement strategies that will ensure you get noticed. Relevant case studies will help you make the connections between concept and execution.
SESSION 6: UNDERSTANDING THE NUMBERS
Just as new modern managers are expected to be both tech- and social media-savvy, being financially savvy is now a requirement too. Most managers and every business owner will ultimately have some degree of accountability for a business entity’s financial performance. Yet rarely do organizations provide training in financial management and the majority of university courses in accounting or finance that are requirements for general business students are inadequate in terms of developing their abilities to use financial information in decision-making effectively. In this session, you will learn what drives the need for financial information for key stakeholders. We will explore the most common and comprehensive source – an entity’s financial statements – distilling the key metrics for primary business performance criteria. Building on this capability and knowledge, we will switch our perspective to a future-orientation and explore how operational budgeting can be used to achieve desired performance metrics.
SESSION 7: PROJECT MANAGEMENT
Humankind has been managing projects since the first person endeavored to accomplish something new or different. Common fundamental approaches underpin all effective project deliveries whether the project is hosting the Pan-Am Games, constructing a building, developing a vaccine, or planning a wedding. This one-day project management course engages participants through dynamic lecture presentations and targeted questioning designed to highlight workplace applications. This interactive 7-hour offering provides a combination of essential theoretical and applied project management learnings. Participants learn simple tips and techniques that can be leveraged immediately in the workplace to enhance project delivery.
SESSION 8: INDUSTRY FORWARD
Hear about new trends, technologies and various topics of discussion from a panel of notable industry leaders.