Business Booster Series

NEW PROGRAM! Geared to participants who are not new to the screen-based industry but might be new to producing and/or building a production company, the WIFT Toronto Business Booster Series is a series of 4 sessions that will provide practical information and instruction on building a business plan from an entrepreneurial perspective.

  • Learn to basic paperwork needed to build your company
  • Build your financial components
  • Build your marketing components
  • Get a handle on your business affairs

The WIFT-T Business Booster Series is a series of 4 sessions that will provide practical information and instruction on building a business plan from an entrepreneurial perspective. Each session (2 hours in length, designed as a “lunch and learn”) will build the participants knowledge and understanding of the importance and process of building an effective and impressive business plan. Topics of each session are: Understanding and Building Documentation; Understanding and Building Financial Components; Understanding and Building Marketing Components; Business Affairs.


All sessions will be held on Tuesdays from 12:30 PM to 2:30 PM (approx) via Zoom.

  • November 3
  • November 10
  • November 17
  • November 24


Sign up online by 11:59 PM Friday October 30, 2020. Questions? Email Laurie Januska, Director of Programming.


The WIFT Toronto Business Booster series is recommended for those who have some experience in the industry, but are new to producing, or are starting up a company for the first time.

This workshop is open to ALL; WIFT Toronto members and non-members.


WIFT Toronto Members: $100 (+ HST)

Non-Members: $150 (+ HST)


One (1) bursary is available to cover the registration fee for one individual. Bursaries are made possible through the Foundation for Women In Film & Television – Toronto.

Bursaries—open to WIFT-T members and non-members—are made available through the Foundation for WIFT-T for the purposes of providing financial assistance as well as opportunities for advancement to underrepresented groups.

To be eligible for a bursary, you must identify as a woman, female, trans, genderqueer or nonbinary media professional. Black, Indigenous, People of Colour, those living with a disablity or that identify as a visual minority are encouraged to apply. Please self-identify in your Letter of Intent. Applicants should clearly demonstrate why they wish to be considered for a bursary in their Letter of Intent.

Bursaries cannot be used for any other purpose.

Click here to apply for a bursary.

The bursary application deadline is Monday, October 26, 2020 at 11:59 PM, ET.

Session One: Introduction/Building Your Basic Documentation

This session will provide participants with an overview of the series as a whole (Basic Documentation, Financial Components, Marketing Components, Business Affairs/Agreements), describing the overall process of working towards a successful business plan by explaining the traditional elements of said plan. They will then dive into basic documentation whose purpose is to explain the participant's proposed business: the Executive Summary, the Company Description, and the Production/Outcome Description. This session will address how to effectively describe the goals of the business, and why its creation is timely - the "unique-ness" of the business and its goals, and its ability to fill a void.

Instructor: Brigitte Sachse - Founder/Executive Producer, Bee Video

Brigitte has almost 20 years experience in the TV and Digital Content production industry. Prior to founding Bee Video, a digital media production and consulting company, whose clients include the Toronto Star, Sotheby’s, The Beer Store and RBC, Brigitte was the Director of Business Affairs and Digital Strategy at RTR Media, where she oversaw all business aspects for TV projects such as Income Property and Lost and Sold as well as overseeing production on the company’s digital series, including the successful YouTube channel The Domestic Geek, which now has almost 2 million subscribers. Brigitte is an experienced media business analyst, having worked at various funding agencies including the CMF and NFB as well as Aver Media (now a subsidiary of BMO), a boutique film and TV financing company.

Session Two: Financial Components

Building on the previous session, this session will deal specifically with the financial components of the business plan: identifying financial resources, developing strategic relationships, financial projections, effective financial "asks".

Instructor: TBA

Session Three: Marketing Components

Building on the previous sessions, this session will deal specifically with the marketing components of the business plan: results of market research, identifying target markets, understanding competition, developing a budget, marketing goals, and marketing strategies.

Instructor: TBA

Session Four: Company Structure and Organization

Building on the previous sessions, this session will deal with the legal structure of the business. How will the company be structured, and who will lead it? How does each party in the company service the overall goals of the business?

Instructor: TBA

Build Your Business!
Build Your Business!