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Business Booster Series

Geared to participants who are not new to the screen-based industry but might be new to producing and/or building a production company, the WIFT Toronto Business Booster Series is a series of 4 sessions that will provide practical information and instruction on building a business plan from an entrepreneurial perspective.

  • Learn to basic paperwork needed to build your company
  • Build your financial components
  • Build your marketing components
  • Get a handle on your business affairs
  • Your fee pays for all four sessions!

The WIFT Toronto Business Booster Series is a series of 4 sessions that will provide practical information and instruction on building a business plan from an entrepreneurial perspective. Each session (2 hours in length, designed as a “lunch and learn”) will build the participants knowledge and understanding of the importance and process of building an effective and impressive business plan. Topics of each session are: Understanding and Building Documentation; Understanding and Building Financial Components; Understanding and Building Marketing Components; Business Affairs.

DATES

The Business Booster program is comprised of four sessions (your fee pays for all sessions):

Friday April 23, 2021 (Session One: Intro/Basic Documentation)

Friday April 30, 2021 (Session Two: Financial Components)

Friday May 7, 2021 (Session Three: Marketing Components)

Friday May 14, 2021 (Session Four: Company Structure and Organization)

All sessions are from 12:30pm - 2:30pm and will be held on Zoom.

EXTENDED DEADLINE: Wednesday April 21, 2021 (11:59pm)
Click here to register.
WHO SHOULD REGISTER

The WIFT Toronto Business Booster series is recommended for those who have some experience in the industry, but are new to producing, or are starting up a company for the first time.

This workshop is open to ALL; WIFT Toronto members and non-members.

Questions? Email Laurie Januska, Director of Programming.

2021 REGISTRATION FEES

WIFT Toronto Members: $100 + hst

Non Members: $150.00 + hst

*this fee pays for ALL four sessions

One (1) bursary will be available to cover program fees for one individual for this program and is made available through the Foundation for Women in Film & Television – Toronto. The Bursary application deadline is now closed.

BURSARY INFORMATION

One (1) bursary is available to cover the registration fee for one individual. Bursaries are made possible through the Foundation for Women In Film & Television – Toronto.

Bursaries—open to WIFT Toronto members and non-members—are made available through the Foundation for WIFT Toronto for the purposes of providing financial assistance as well as opportunities for advancement to underrepresented groups.

To be eligible for a bursary, you must identify as a woman, female, trans, genderqueer or nonbinary media professional. Black, Indigenous, People of Colour, those living with a disablity or that identify as a visual minority are encouraged to apply. Please self-identify in your Letter of Intent. Applicants should clearly demonstrate why they wish to be considered for a bursary in their Letter of Intent.

Bursaries cannot be used for any other purpose.

BURSARY APPLICATION DEADLINE: closed

Session One: Introduction/Building Your Basic Documentation

This session will provide participants with an overview of the series as a whole (Basic Documentation, Financial Components, Marketing Components, Business Affairs/Agreements), describing the overall process of working towards a successful business plan by explaining the traditional elements of said plan. They will then dive into basic documentation whose purpose is to explain the participant's proposed business: the Executive Summary, the Company Description, and the Production/Outcome Description. This session will address how to effectively describe the goals of the business, and why its creation is timely - the "unique-ness" of the business and its goals, and its ability to fill a void.

Instructor: Sasha Boersma - Co-Founder/Producer at Sticky Brain Studios Inc. & Possible Futures Studio Inc.

Session Two: Financial Components

Building on the previous session, this session will deal specifically with the financial components of the business plan: identifying financial resources, developing strategic relationships, financial projections, effective financial "asks".

Instructor: Sasha Boersma - Co-Founder/Producer at Sticky Brain Studios Inc. & Possible Futures Studio Inc.

Session Three: Marketing Components

Building on the previous sessions, this session will deal specifically with the marketing components of the business plan: results of market research, identifying target markets, understanding competition, developing a budget, marketing goals, and marketing strategies.

Instructor: Marina Cordoni - President/Producer, MCE

Session Four: Company Structure and Organization

Building on the previous sessions, this session will deal with the legal structure of the business. How will the company be structured, and who will lead it? How does each party in the company service the overall goals of the business?

Instructor: Hatty Reisman, Founding Partner of Reisman Law Offices and Corporate Director;

Build Your Business!
Build Your Business!