Session One: Introduction/Building Your Basic Documentation
This session will provide participants with an overview of the series as a whole (Basic Documentation, Financial Components, Marketing Components, Business Affairs/Agreements), describing the overall process of working towards a successful business plan by explaining the traditional elements of said plan. They will then dive into basic documentation whose purpose is to explain the participant's proposed business: the Executive Summary, the Company Description, and the Production/Outcome Description. This session will address how to effectively describe the goals of the business, and why its creation is timely - the "unique-ness" of the business and its goals, and its ability to fill a void.
Instructor: Brigitte Sachse - Founder/Executive Producer, Bee Video
Brigitte has almost 20 years experience in the TV and Digital Content production industry. Prior to founding Bee Video, a digital media production and consulting company, whose clients include the Toronto Star, Sotheby’s, The Beer Store and RBC, Brigitte was the Director of Business Affairs and Digital Strategy at RTR Media, where she oversaw all business aspects for TV projects such as Income Property and Lost and Sold as well as overseeing production on the company’s digital series, including the successful YouTube channel The Domestic Geek, which now has almost 2 million subscribers. Brigitte is an experienced media business analyst, having worked at various funding agencies including the CMF and NFB as well as Aver Media (now a subsidiary of BMO), a boutique film and TV financing company.
Session Two: Financial Components
Building on the previous session, this session will deal specifically with the financial components of the business plan: identifying financial resources, developing strategic relationships, financial projections, effective financial "asks".
Session Three: Marketing Components
Building on the previous sessions, this session will deal specifically with the marketing components of the business plan: results of market research, identifying target markets, understanding competition, developing a budget, marketing goals, and marketing strategies.
Session Four: Company Structure and Organization
Building on the previous sessions, this session will deal with the legal structure of the business. How will the company be structured, and who will lead it? How does each party in the company service the overall goals of the business?