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MARKETING & DISTRIBUTION SESSIONS
WIFT-T Panels and Workshops
Early Registration Sunday, July 15
3:00 p.m. to 6:00 p.m. (at Mezzanine)
Registration Monday, July 16
6:00 a.m. to 9:00 a.m. (at Mezzanine)
Monday, July 16 & Tuesday, July 17
9:00 a.m. to 5:00 p.m.
Wednesday, July 18
9:00 a.m. to 4:00 p.m.
Thursday, July 19
9:00 a.m. to 12:00 p.m.
SUMMIT DAY 1 MONDAY
SUMMIT DAY 2 TUESDAY
SUMMIT DAY 3 WEDNESDAY
SUMMIT DAY 4 THURSDAY
SUMMIT DAY 1 MONDAY, JULY 16, 2007
2:00 PM TO 5:00 PM • SESSION 11 (Panel)
PLUGGING INTO MULTIPLATFORM: A NEW BUSINESS MODEL
PRESENTED IN PARTNERSHIP WITH SHIBLEY RIGHTON LLP
ROOM: HAZELTON
Industry and broadcast executives will delve into the challenges and opportunities arising from multiplatform technology in the film and media industry. Instructors will help clarify emerging revenue models and interactions between platforms for content exhibition and distribution.
Learn what broadcasters are doing to address trends and how your production company can take control of multiplatform properties including issues of rights management.
MODERATOR:
James Minns
Lawyer, Shibley Righton LLP
GUEST SPEAKERS:
Lucie Lalumière
VP and GM Interactive, Television, Corus Entertainment Inc.
Paul Hoffert
CEO, Noank Media
Wendy Levy
Director of Creative Programming, Bay Area Video Coalition
2:00 PM TO 5:00 PM • SESSION 13 (Workshop)
PRODUCT PLACEMENT: RIGHT FOR YOUR PROJECT?
ROOM: UNIVERSITY EAST
This workshop will explore the business of product placement as it relates to increasing production revenue streams through the creative vision and placement of sponsored products and services. Learn how the new wave of marketing and advertising can work by understanding your prospects, targeting appropriate sponsors and providing benefits that create a win-win situation for all. The instructor will discuss the how, what and why of Product Placement with first hand experience and valuable trade tools. A case study will cover how to work with a broadcaster to enhance product placement.
INSTRUCTOR:
Marina Cordoni
President, MAZ Entertainment
GUEST SPEAKERS:
Gaye McDonald
Vice-President Marketing Ventures, Brand Partnership, CanWest Global MediaWorks Inc.
Kit Redmond
President, RTR Media
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SUMMIT DAY 2 TUESDAY, JULY 17, 2007
9:00 AM TO 12:00 PM • SESSION 17 (Workshop) SIMULCAST ONLINE
PRODUCT PLACEMENT: RIGHT FOR YOUR PROJECT?
ROOM: QUEEN’S PARK BALLROOM
For a full description please see Session 13
1:45 PM TO 3:15 PM • SESSION 24 (Panel)
THE BUSINESS OF PITCHING YOUR FILM AND TV PROJECT
ROOM: HAZELTON
Commissioning Editors, Producers, Distributors and representatives from funding agencies offer advice on how to pitch your project successfully, and share insights into building long-term relationships with broadcasters.
MODERATOR:
Mickey Rogers
Mickey Rogers Media
PANELISTS:
Christine Shipton
Vice President of Original Programming, CanWest Global MediaWorks Inc.
Esther Van Messel
CEO, First Hand Films World Sales Switzerland
Catherine Stuart
Principal, Aver Media
Lucie Lalumière
VP and GM Interactive, Television, Corus Entertainment Inc.
3:30 PM TO 5:00 PM • SESSION 31 (Panel) SIMULCAST ONLINE
THE BUSINESS OF PITCHING YOUR FILM AND TV PROJECT
ROOM: QUEEN’S PARK BALLROOM
For a full description, please see Session 24
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SUMMIT DAY 3 WEDNESDAY, JULY 18, 2007
9:00 AM TO 12:00 PM • SESSION 36 (Workshop)
NICHE MARKETING: TELEVISION IN THE 21ST CENTURY
ROOM: HAZELTON
An industry professional will discuss what to do with unique ideas by accessing niche markets and using the web for a variety of marketing tactics. This session will include a discussion of emerging digital platforms and how to approach them as both marketing tools as well as distribution channels with a focus on niche audiences online.
INSTRUCTOR:
Richard Kanee
Supervising Producer, CHUM Interactive, Music and Youth Services, CTVglobemedia
9:00 AM TO 12:00 PM • SESSION 38 (Workshop)
GLOBAL MARKETING FOR FILM AND TELEVISION: BRAZIL CASE STUDY
PRESENTED IN PARTNERSHIP WITH NBC UNIVERSAL
ROOM: UNIVERSITY EAST
Producers and industry experts from Canada and Brazil share experiences and discuss strategies for marketing your company and film and television projects internationally with an emphasis on the Brazilian market. Learn why tropical Brazil is becoming a strong key player in the context of the global audiovisual industry, and how you can better position your company in this attractive market.
INSTRUCTOR:
Julio Munhoz
Chronopia Communications
GUEST SPEAKERS:
Nancy Laing
Director Program Development and Business Affairs, Joe Media Group
Eliana Russi
International Manager, ABPI-TV Brazilian TV Producers
2:30 PM TO 4:00 PM • SESSION 43 (Panel)
FESTIVALS: MAKING THEM WORK FOR YOU
PRESENTED IN PARTNERSHIP WITH NBC UNIVERSAL AND IMAGINENATIVE FILM + MEDIA ARTS FESTIVAL
ROOM: ROOF SALON
Festival representatives and Distributors discuss how to make Canadian and international film festivals and markets work to your advantage. Practical tips and advice on marketing and distributing your project.
MODERATOR:
Jennifer Chen
General Manager, Ouat Media Distribution
PANELISTS:
Shannon Abel
Industry Programming, Toronto International Film Festival Group
Naoko Kumagai
Manager of Communications, Toronto International Film Festival Group
David Weaver
Writer/Director, Century Hotel, Siblings
2:30 PM TO 4:00 PM • SESSION 44 (Panel) SIMULCAST ONLINE
MEET THE INTERNATIONAL DISTRIBUTORS
ROOM: QUEEN’S PARK BALLROOM
International panelists will discuss the role of a Distributor, when and how to involve a Distributor, how Distributors market and position a film, and what is the distribution cycle.
MODERATOR:
Patricia Scarlett
President, Scarlett Media
PANELISTS:
Avi Armoza
Founder, Armoza International Media
Joan Hartogs
Co-owner Landmark Media Inc.
Esther Van Messel
CEO, First Hand Films World Sales Switzerland
Prentiss Holman
Director of International Sales, Oasis International
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SUMMIT DAY 4 THURSDAY, JULY 19, 2007
9:00 AM TO 10:30 AM • SESSION 51 (Panel)
MEET THE INTERNATIONAL DISTRIBUTORS
ROOM: HAZELTON
For a full description please see Session 44
MODERATOR:
Patricia Scarlett
President, Scarlett Media
PANELISTS:
Avi Armoza
Founder, Armoza International Media
Joan Hartogs
Co-owner Landmark Media Inc.
Peter Emerson
President, Oasis International
Jennifer Chen
General Manager of Ouat Media Distribution
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Supporting Partners:
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