Cordoni has excelled in her career as a senior distribution, production and sponsorship executive, responsible for sourcing financing and securing revenues on diverse Film and Television properties.

She developed her solid media career in the UK in the late 80’s, working with high profile media companies including the TV and Film divisions of PolyGram Filmed Entertainment and Virgin Communications where was instrumental in the launch of the new TV division created to develop, market and sell theatrical features and television programming worldwide.

Returning to Canada in the late 90’s, Cordoni continued to work in various roles on diverse TV productions with top US and Canadian talent. In 2004 she officially launched Maz Entertainment, to provide focused and tailored services for the independent Canadian production industry. Cordoni immediately struck a strategic partnership with top Toronto based producer General Purpose Pictures (“Save us from our House!”, “The Heat with Mark McEwan”) where she creates beneficial marketing opportunities between top Canadian / global consumer companies and TV series via sponsorship and product placement.

Cordoni’s dedication, ground breaking research/intellectual information, practices and principles in the area of sponsorship have helped lead the way for other companies to focus on this resourceful area for increasing revenues.