Gaye McDonald started her career in sports/event marketing and sponsorship with International Management Group, the world’s leading sports marketer, where she was responsible for the implementation of their Canadian events and brand management of Olympic medalist athletes. With over 15 years specializing in broadcast programming and brand partnership, Gaye is one of the country’s leaders in product integration and associative brand marketing, honing her skills over ten years running Corporate Sponsorship for the Canadian Broadcasting Corporation. Gaye is currently Vice President Marketing Ventures - Brand Partnership at CanWest MediaWorks, Canada’s largest media company. She specializes in creating revenue generating short format programming for broadcast and web designed to run across CanWest’s variety of assets. Known for her keen creative sense, McDonald is a sought after media spokesperson regarding sponsorship, broadcast partnership and brand integration.


Gaye is participating in the 2007 WIFT International Summit as a panelist for:

Session #13 Product Placement: Right for your Project?
Monday, July 16, 2:00 p.m. to 5:00 p.m.
University East
Industry professionals discuss initiatives that can be used in either a television or film project and discuss the differences between U.S, Canadian, and international projects.


Session #17 Product Placement: Right for your Project?
Tuesday, July 17, 9:00 a.m. to 12:00 p.m.
Queen's Park Ballroom
(see above for panel discription)