Trained as a cellist and adding a business education, Wendy Reid has had a 25-year management career in the arts. Beginning with the Association of Canadian Orchestras (now Orchestras Canada), followed by The Toronto Symphony, The National Ballet of Canada, the Canadian Centre for Architecture, and Les Grands Ballets Canadiens, Wendy has held positions in senior management responsible for activities in operations, marketing, fundraising, education and general management. Her most recent position as Head of Radio Music at CBC brought her into the realm of programming and artistic management in the broadcast sector. She has been recognized as Marketer of the Year by the American Marketing Association and has received a number of grants from the Canada Council.

All of this provided a rich and varied backdrop for her studies in the PhD program in Organizational Behaviour which she completed in June, 2007. Her research interests focus on the arts in the areas of leadership and governance. She is involved in post-doctoral work at the École des Hautes Études Commercials (HEC), Montréal, in the SSHRC-funded CURA program on nonprofit arts governance.